I build and negotiate brand partnerships, grow social platforms, and run the business side of athlete and creator brands — from first outreach to signed deal.
This isn't theory. I've stood on the runway at NYFW building my son Blaze's personal brand in real time — the same strategy, negotiation, and media playbook I run for every client and athlete family I work with.
Brand partnership strategy, deal structuring, and negotiation support for companies looking to reach engaged, high-conversion audiences.
Personal brand management for athletes — social growth, content strategy, and hands-on negotiation so families don't leave money on the table.
Direct mentorship and courses teaching creators and athletes how to land, price, and negotiate their own brand deals.
Hands-on channel growth built from experience running a 500K-subscriber channel — content strategy, monetization, and platform-specific audience growth.
Structured and closed an equity brand partnership with a hydration/sports nutrition company — negotiated a 200,000-share stake and led the deal from first outreach through signed agreement. Company details kept confidential per deal terms.
I'm a content creator, brand strategist, and media operator based in Wesley Chapel, Florida. I run FTF Elite Brand Management, working directly with brands, athletes, and creators to turn audience and attention into real, paid partnerships.
My background spans everything from personally closing brand deals to running the day-to-day media and content operation behind an athlete's growing personal brand — the strategy, the negotiation, and the execution.
Whether you're a brand looking to partner, an athlete's family looking for representation, or you just want to talk — reach out below.